Xinlianxin Group held a kick-off meeting for the “High Potential Brand Program”.

On September 6, XLX Group held a kick-off meeting of “High Potential Brand Project” in the second meeting room on the sixth floor of R&D building, in which Mr. Lu Donghong and Mr. Liu Weiqiang, partners of Meidi Enterprise Management Consulting and the consulting expert team, Mr. Liu Xingxu, chairman of the board of directors of XLX Group, Mr. Zhang Qingjin, general manager, and the core management team of XLX Group took part in the kick-off meeting. The meeting was hosted by Xu Hao, Director of Strategic Brand Center.

At the meeting, the two project managers were introduced around the project work plan and ideas, work priorities and other content. Zhang Qingjin, general manager of the group, put forward the overall requirements: Firstly, each unit is required to establish the “first” brand concept, and take the process of project consulting and seminars as an opportunity to unify the mind and change the concept; secondly, we should improve the quality of service by focusing on the customer, and then improve customer satisfaction to win the trust and support of the customer; thirdly, we should have the participation of all the staff and systematically enhance the service. System enhancement. Brand building is a long-term project that requires the joint efforts of all employees to actively participate in brand building activities. The brand concept and dissemination of the implementation of the daily work of action to ensure that each employee becomes a brand evangelist and defender.

Finally, Liu Xingxu, chairman of the group, made a concluding speech. Chairman Liu pointed out that brand building should be closely integrated with enterprise culture. Integrity as the core of corporate culture is not just a slogan, but also needs to be implemented into all aspects of business management. The process of practicing integrity is the process of establishing corporate brand image. Chairman Liu emphasized that brand building should be taken as a standard for high-quality development within the enterprise. Brand building requires a standardized code of conduct and clear work standards, only on this basis can the enterprise implement the high-quality development of internal management. High-quality development and brand building complement each other, we should start from the foundation, from the connotation, combined with the actual customers and their own reality, do a good job of brand building, and truly realize high-quality development.