Xinlianxin Group General Manager Zhang Qingjin and his team conducted market research in Southeast Asia.

To accelerate the implementation of the group's internationalization strategy, from February 23 to March 4, Xinlianxin Group General Manager Zhang Qingjin led a delegation to conduct market research in overseas Southeast Asian markets, including Laos, Vietnam, Malaysia, and Indonesia. The team aimed to gain in-depth insights into the fertilizer market demands and frontline fertilizer usage in these regions. The delegation included Group Vice Chairman Yan Yunhua, Vice General Manager Ren Rongkui, and key personnel from the Group's Strategic Brand Center and International Trade Company.

In Laos, General Manager Zhang and his team visited a 10,000-acre banana plantation to explore product solutions suitable for local conditions. They also engaged in in-depth discussions with leaders related to the China-Laos Railway on the current status of "Belt and Road" investment and development, seeking opportunities for cooperation.

In Vietnam, General Manager Zhang and his team held discussions with senior leaders of Vietnam's major fertilizer company, Vietnam Southern Fertilizer Company, focusing on market demands, product supply, and cooperation models. This laid a solid foundation for future collaboration. They also visited fertilizer sales outlets and rice cultivation areas in the Vietnamese market to understand local market conditions and fertilizer usage habits.

In Malaysia, General Manager Zhang visited a port factory and conducted research on local oil palm plantations and fertilizer sales outlets, gaining a deeper understanding of local fertilizer production and frontline usage.

In Indonesia, General Manager Zhang met with senior executives of Pupuk Indonesia, highlighting Xinlianxin Group's advantages in high-efficiency fertilizer products. Both parties engaged in in-depth discussions on Indonesia's agricultural development prospects and Pupuk Group's future plans. They also visited the Pupuk Kujang factory and warehouse to inspect production and packaging lines, exploring potential cooperation opportunities in related fields.

This Southeast Asian trip by General Manager Zhang significantly enhanced the company's understanding of the overseas fertilizer market and expanded its vision for future international development. Next, Xinlianxin Group will continue to optimize its products and services according to international market standards, driving the Xinlianxin brand forward on its path to international expansion with increasing speed and stability.