Strategic Alliance: XINLIANXIN Group and Casale Group Sign Strategic Cooperation Agreement
May 22, 2025
On May 20th, the CEO of Casale Group, a global leading urea process supplier, Federico Zardi, and Global Business Director Paolo Bonucci, visited XINLIANXIN Group. The two parties engaged in in-depth discussions on topics such as technological innovation and resource integration, and signed a strategic cooperation agreement to inject new momentum into future cooperation. The delegation was received by Zhang Qingjin, General Manager of XINLIANXIN Group.
1. Cultural Exhibition Hall: Witnessing Development and Exploring the Original Aspiration
The Casale delegation visited the XINLIANXIN corporate culture exhibition hall, gaining a comprehensive understanding of the group's development trajectory from its corporate history to its core products. Inside the hall, historical photos and text panels were connected to tell the story of XINLIANXIN's growth from a small nitrogenous fertilizer plant to a modern chemical industry leader. The delegation stopped to watch models of early urea production equipment and compare them with the current intelligent production line diagrams, intuitively feeling the technological iteration and scale leap of the enterprise over the past decades. The dynamic sand table simulated the layout plan of XINLIANXIN in the fields of smart agriculture and circular economy, narrating the group's original aspiration to become the "Advocate of Efficient Fertilizer Use in China."
2. On-site Observation: Technology as the Core, Strength in Dialogue
Subsequently, the delegation visited the urea production area of XINLIANXIN to explore the construction achievements of the modern chemical base. In the vast park, the core functional areas such as raw material storage, synthesis section, and environmental protection treatment were scientifically laid out, with crisscrossing pipelines in an orderly manner. In the intelligent control room, engineers demonstrated the real-time monitoring system of the urea production process through a digital screen. Zardi said, "The precision of XINLIANXIN's production management and technological innovation are impressive, which are the key elements that Casale is looking for in a long-term partner."
3. Seminar Exchange: Focus on Innovation, Jointly Plan the Blueprint
During the seminar, Chief Engineer Gu Zhaohui of XINLIANXIN Group systematically introduced the company's latest achievements in the fields of urea process upgrading and waste resource utilization. Casale Global Business Director Paolo Bonucci shared classic cases and technological trend analysis in the global urea engineering field. Focusing on topics such as "low-carbon process development" and "intelligent production equipment upgrade," the two sides had pragmatic discussions on technical difficulties and market prospects.
4. Strategic Signing: A Strong Alliance to Open Up New Situations
After the seminar, XINLIANXIN Group and Casale Group signed a strategic cooperation agreement. In the future, the two parties will integrate their technological, resource, and market advantages to jointly develop energy-efficient urea production processes and explore innovative paths for the resource utilization of agricultural waste. General Manager Zhang said that Casale is a benchmark in global urea technology, and this cooperation is not only a complement of technology but also a better solution for "improving quality and efficiency and green development" in Chinese agriculture.
This signing marks a new stage in the cooperation between XINLIANXIN and Casale. The two parties agreed to establish a regular technical exchange mechanism and jointly form a special team to promote the implementation of cooperation projects. In the future, relying on XINLIANXIN's profound understanding of Chinese agriculture and Casale's global technological vision, the two sides will surely write more chapters of win-win cooperation in the field of green agriculture and sustainable development.
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