10 days, 14,000 kilometers, 30 years and counting!

July 30, 2024

Latest company news about 10 days, 14,000 kilometers, 30 years and counting!

Research - Footprints

In the middle and late July, the three-volt day, the hottest, humid and difficult time of the year.

July 16-26, Chairman Liu Xingxu and his entourage, east to Chaozhou City, Guangdong Province, west to Xinjiang Shushi County, south to Guangdong Boro County, north to Xinjiang Jundong Economic and Technological Development Zone, a total journey of 14,000 kilometers, footprints throughout the Xinjiang Jundong project, North and South of the border and the southern market, carried out an in-depth and detailed research.

In the Jundong project site, he had lunch with the construction staff, drank paste strips and ate chowder.

In the Gobi Beach, he learned about the project progress in detail, climbed the highest hill to survey the best route for the railroad special line.

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In the production workshop, he carefully understands the production process of liquid fertilizer and puts forward opinions on alteration.
In the distribution store, he understood the sales situation and problems of  XLX  fertilizer in Kashgar.

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In the cotton field, he listened to the introduction of the business staff about the demonstration field and observed the growth of cotton on the spot.
In the vegetable field, he learnt about the planting and fertilizer use of southern vegetables from the planting households, and discussed with the business personnel how to solve the planting pain points of the users.

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In the tea tree mountain, he deeply understands the tea farmers' fertilizer habits and the growth characteristics of tea trees.
In the navel orange orchard, he investigated in detail the development status of navel orange industry, as well as the bottlenecks in the promotion of water-fertilizer integration.

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30 Years - Branding

July 20 during the research period, coinciding with the 30th anniversary of Chairman Liu entering XLX Company. 1994-2024, he spent 30 years to lead XLX from small to large, from weak to strong, and walked out of a road of high-quality development withXLX's characteristics. He made a small county-run nitrogen fertilizer factory with an annual revenue of less than 100 million yuan into an internationally listed company with an annual revenue of more than 25 billion yuan today. More importantly, he has deeply implanted the culture of integrity, the spirit of struggle, the military style and the sense of responsibility into the enterprise and imprinted them in the heart of every member of XLX by his own example and unremitting struggle, which has become the fundamental guarantee for us to go forward, overcome difficulties and achieve victory.

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Re-departure - Transformation

A typhoon changed the original schedule, so that the summary meeting of this research was set in the birthplace of the Republic - Jiangxi Ruijin. In the summary meeting, Chairman Liu Xingxu pointed out that the company already has the ability to enter the southern market and layout of the national channel. Requirements for all marketing personnel must be realized from decentralized sales to focus on the transformation of marketing, from a single selling thinking to the transformation of the system service thinking, from the single combat to the transformation of the branch of the collective combat. Marketing transformation to drive the company to achieve new development, to a new level.
Before returning, passing by Ruijin, Jiangxi Province, "Red Well Scenic Spot", the chairman of the board of directors and the main marketing personnel in the "Red Well" group photo, and solemn oath, blowing the company into the southern market, accelerate the transformation and upgrading of the horn!

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XLX, start again.
Don't forget the original intention and move forward.
Focus on winning and realize transformation!