Zhang Qingjin, General Manager of XLX Group, Investigated Xinjiang Company

On August 11, Zhang Qingjin, general manager of XLX Group, and his delegation went to Xinjiang Company to investigate the progress of the construction of paraformaldehyde project, organize and hold a special meeting on water and fertilizer integration, and have a discussion with experts in the paraformaldehyde industry. Guo Zheng, executive vice general manager of the group, Chen Zhaoqiang, assistant general manager, Xu Hao, director of strategic brand center, attended the research, Zhu Haixiang, general manager of Xinjiang company and relevant leaders accompanied the research.

In the Xinjiang company water and fertilizer integration thematic meeting, Mr. Zhang understood the Xinjiang company water and fertilizer integration promotion situation and the next step to promote ideas. He pointed out that, first, we should make full use of the local "soil experts" and other excellent resources, to train a group of socialized operation and maintenance personnel, divided into areas, responsibility to the person, to provide better service for the majority of farmers; second, we should do a good job of product fertilizer efficiency test, long-term tracking, and continuously improve product performance, product performance to do "Third, we should always adhere to the concept of "customer-centric", focus on customer needs, full research, and maximize to meet the fertilizer needs of different customers.

During the survey, Mr. Zhang explained to the management of Xinjiang Compound Fertilizer Division the basic connotation, overall planning and specific operation of the core points of the Group's marketing transformation, such as "two big one common service" and "branch combat unit". He emphasized that we should flexibly apply the marketing model of branch combat unit, focus on long-term development, unify the retail price, continuously strengthen the two modules of product research and development and agrochemical services, ensure the smooth flow of information, capital and logistics, and provide customers with a "basket" of services.

In the symposium with the experts of paraformaldehyde industry and the person in charge of paraformaldehyde project, Mr. Zhang understood the current development situation and future trend of paraformaldehyde industry in detail, and listened to the report of the person in charge of the project on the preparation of the project for trial and driving. Mr. Zhang requested, firstly, to cooperate and serve the external experts well, clarify the duties of the personnel, fully authorize and delegate the responsibility, and do a good job in the process of technical support in the project driving; secondly, to do a good job in safety and quality control, consider the unexpected situation that may occur in the process of trial and driving in advance, and be ready to deal with it.

Mr. Zhang researched Xinjiang base, which strengthened the confidence and pointed out the direction for the base to win the two major battles of "project construction" and "marketing transformation". As the bridgehead of Xinlianxin Group in Northwest China, Xinjiang base will continue to play the entrepreneurial spirit of  XLX of "hard work and endurance, more frustration and courage, never give up", anchor the Group's strategic objectives and implement them resolutely, and contribute new strength to the Group's high-quality development.