Zhang Qingjin, General Manager o fXLX Group, Investigated Gansu Base

On August 12-15, Zhang Qingjin, general manager of XLX Group, and his delegation went to Jinchang base in Gansu Province and the surrounding markets such as Zhangye and Wuwei for research.

For the next planning of Jinchang base, Mr. Zhang requested: Firstly, we should clarify the positioning of our responsibilities and sort out the logic and objectives of management; secondly, we should make full use of the background of the good development of water-saving agriculture in Northwest China, subdividing the area and taking responsibility for it to the people, so as to provide farmers with better and more convenient services; thirdly, we should always adhere to the service concept of “customer-oriented” and make every effort to meet customers' fertilizer needs and continue to enhance the brand influence in Northwest China. Third, we should always adhere to the “customer-centered” service concept, make every effort to meet the customer's fertilizer needs, and continue to enhance the brand influence in Northwest China.

Gansu market for the next step of marketing transformation focus, Mr. Zhang emphasized that, first, the sub-zone should further implement the “common service” marketing concept. According to the characteristics of local potatoes, medicinal herbs, highland summer vegetables and other cash crops, the joint corresponding crop experts to assist in guidance, improve the service concept, to help customers increase production and income; Secondly, for the high degree of land transfer market, the branch as a combat unit, to do a good job in the collection and development of information on large-scale farmers, in order to meet the needs of the customer as a starting point, according to the customer needs to adjust the product structure; Thirdly, through the agrochemical services, activities, promotions, demonstration field construction and other means to increase retail outlets in the township market, to increase the number of farmers. Third, through agrochemical services, promotions, demonstration field construction and other means, to increase the share of retail outlets in the township market, through the small regional market share enhancement, to help the overall market sustained incremental target completion.