XLX Group Chairman Liu Xingxu Investigates Xinjiang Base

November 10-12, XLX group chairman Liu Xingxu went to Xinjiang base, research project construction, marketing transformation and other work to promote the situation. Xinjiang company chairman Yao Yuanting, general manager Zhu Haixiang and relevant persons in charge accompanied the research.

On the 10th, Chairman Liu went to the site of paraformaldehyde project and listened to the report of Zhou Chunling, the manager of chemicals production department, on the overall progress of the project. 11th, Chairman Liu had an in-depth communication with the core cadres of technology, production and marketing system of Xinjiang Company.

At the communication meeting of core cadres of technology and production system of Xinjiang Company, the relevant persons in charge of the paraformaldehyde project reported the highlights, shortcomings and insights in the process of project promotion to Chairman Liu successively. Chairman Liu pointed out that: the project team of paraformaldehyde project has practiced the spirit of urinary reform of “putting responsibility on shoulders, stepping on difficulties, and clutching laws in hands” in the process of project promotion with practical actions. Next, we should fully review and summarize the highlights, shortcomings and key points of the project to form a set of replicable and reference experience; secondly, we should do a good job in personnel training, sorting out the responsibilities of each position, clarifying the knowledge structure of the position, guiding the staff to discover the knowledge blind spot, and promoting the team's ability to improve; thirdly, we should find the market positioning and development direction as soon as possible, and concentrate our advantageous strength to develop products based on the development demand of the chemical industry high-end. Thirdly, we should find the market positioning and development direction as soon as possible, focus on the high-end chemical development needs, focus on the advantageous strength to carry out product research and development, set up platforms and teams, and quickly grasp the core law of the project.

During the communication with core cadres of the marketing system, the relevant person in charge of Xinjiang Compound Fertilizer Division reported to Chairman Liu about the key marketing work in 2024 and the work plan in 2025. Chairman Liu gave detailed guidance on product research and development, water-fertilizer integration promotion, marketing and other work. He emphasized that marketing transformation is to correctly understand the profound connotation of “two big one point common service”, “branch combat unit”, “unified retail price” and other modes, and completely change the thinking; secondly, to combine with the actual business to help the majority of distributors. To combine with the actual business, to help the majority of dealers to service providers to change, to service tree brand, brand promotion volume, so as to grasp greater market initiative.

The research for the Xinjiang base for the next step in the pursuit of high-quality development has boosted confidence, pointed out the direction, injected power. Next step, Xinjiang company will fully inherit, carry forward the heart to heart culture, continue to carry forward the entrepreneurial spirit of “hard-working and stand hardy, the more frustrated and courageous, never give up”, and constantly enhance the core competitiveness, and make every effort to build the group “based on the Northwest, towards Central Asia, and facing the world” bridgehead. We will make every effort to build a bridgehead for the Group “based on Northwest China, heading towards Central Asia and facing the world” and contribute more strength to realize the Group's goal of 100 billion.